Do you buy a product? Or the story behind it?
Tuesday, 2nd April 2013 | Lutfi TorlaI love stories. We all do. Unfortunately, we don’t seem to use them enough in our communication. I don’t just mean telling stories for fun. I mean telling stories to send ideas. Great ideas. Great ideas don’t reach the masses There are many great ideas that never reach us. Simply because they’re never told to [...]Read More
How do lower entry barriers change the way we think?
Monday, 25th March 2013 | Lutfi TorlaRemember when flight tickets cost more than bus and train tickets? That was only about 10 years ago. But then something weird happened. Flights became cheaper. A LOT cheaper. Cheaper than bus and train tickets sometimes. The cost of flight tickets was an entry barrier into the world of travel by flying. So when the cost went down, [...]Read More
Are kings “trueborn”? Or are they made?
Monday, 11th March 2013 | Lutfi TorlaImagine a country where a king ruled. Now imagine the king died. Who becomes the new king? The prince of course! But let me ask you this: Why does the prince have to grow up and become the new king? Why not someone else? That question instantly exposes the way our society used to think. [...]Read More
Can using time-consistent values solve your regret?
Thursday, 25th October 2012 | Lutfi Torla 2Have you ever bought something then later regretted buying it? Or said something that you reaalllllyyy wished you could take back? Of course you have. We all have. One of the things that I personally fear the most is regret. So it was awesome when I found something out. Every time I used time-consistent values, [...]Read More
How do you learn to accept compliments? By using the “crossed-arms” effect
Monday, 1st October 2012 | Lutfi Torla 8“Your work is really good!” “No, not really. It’s not that good. It’s just something I threw together quickly.” Why would you do that? Why would you reject a compliment? Why would you make that person feel stupid for liking something and going out of his way to tell you about it? There are a [...]Read More
Are you pursuing happiness? Or just sugar?
Wednesday, 12th September 2012 | Lutfi Torla 8We live for shots of pleasure. Shots that brighten our life compared to the dull, everyday, of happiness. Because happiness can be pretty boring, can’t it? You’ve heard about it most often in love and relationships. That often, the exciting partner is not always the best one for you. The dull partner might instead be [...]Read More
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